Well, I can't buy a Continental now...

"Land_Yacht_225" (nadenator) 10/11/2016 at 20:50 • Filed to: None

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Because apparently it’s for fedora wearing, combat booted, skinny jean wearing, be-flanneled, hip young people!

Seriously. An American car company finally figures out they may have more success by leveraging their history and selling a car under an iconic nameplate to hark back to a more glamorous time when it meant something to drive an American luxury car, and then they try to market it to people who would probably never considering anything other than a Prius, and would probably spend fully-loaded continental money on a Tesla.

!!! UNKNOWN CONTENT TYPE !!!

Come on. I understand the current market is millennials but...ugh...car marketing sucks and I do not envy those who have to do it. Either you’re trying to give everything artsy hipster appeal, no matter how much of a square-peg-round-hole situation it may be. Or you’re pulling a goddamn Subaru and just trying to show how generous, friendly, and absurdly diverse your owner group is.

I’ve asked before and I’ll ask again: who the hell is marketing to me, or people above the age of 30? This is seriously offputting! Or what about that Cadillac commercial with that fashion designer jumping all over the place?

I don’t want New York City south of Houston Street. Give me Little Italy, the Bronx. For god sake, go across the river to Jersey City. Hire Steven Van Zandt for crying out loud!

Show me the car is owned by normal people! Hell, if you make them angry, mean, unpleasant people I’d be even more interested! Don’t make it look like the CT6 should have an optional roof rack kayak holder! Don’t give Continental buyers a free trunk mounted bike rack with their purchase!

beardsbynelly - Rikerbeard > Land_Yacht_225 10/11/2016 at 20:53

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Why are you letting ads determine what you buy?

jkm7680 > Land_Yacht_225 10/11/2016 at 20:57

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I cringe when people sit/lean/have contact with cars like that.

Imagine the scratches.

IMAGINE THEM.

IMAGINE.

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mazda616 > Land_Yacht_225 10/11/2016 at 20:58

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I know of exactly zero average millennials that could afford a Lincoln even if they wanted one.

S65 > jkm7680 10/11/2016 at 20:58

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OH GOD WHY

LongbowMkII > Land_Yacht_225 10/11/2016 at 20:58

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It’s really nice for their grandmother to let the kids borrow her car.

jkm7680 > S65 10/11/2016 at 20:59

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BECAUSE WHY THE FUCK NOT.

Matt Nichelson > jkm7680 10/11/2016 at 21:00

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jkm7680 > Matt Nichelson 10/11/2016 at 21:01

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TheHondaBro > jkm7680 10/11/2016 at 21:01

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TheHondaBro > beardsbynelly - Rikerbeard 10/11/2016 at 21:02

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Wanna buy a Cruze?

jkm7680 > TheHondaBro 10/11/2016 at 21:03

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TheHondaBro > jkm7680 10/11/2016 at 21:06

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jkm7680 > TheHondaBro 10/11/2016 at 21:08

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oh my heavens

Matt Nichelson > jkm7680 10/11/2016 at 21:09

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jkm7680 > Matt Nichelson 10/11/2016 at 21:10

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took you long enough

Matt Nichelson > jkm7680 10/11/2016 at 21:12

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I had to find a decent surrender flag gah

RyanFrew > Land_Yacht_225 10/11/2016 at 21:13

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I used to be in market research. Here’s some weird insight:

Lincoln isn’t marketing this to Millenials. Millenials don’t have the money for a car like that, nor the desire for something that large. Lincoln is targeting older people. People older than you; 50-70, probably. Older people buy things that feature young people and that are grossly marketed “towards” young people, because they think it’s hip. Here’s a really good article by the WSJ on the very phenomenon.

Similarly odd, the reverse effect tends to work on younger people. Want to get a 20-something male to buy a car? Say, an FR-S? Show a 30-something in a suit, walking out of a fancy urban restaurant with a beautiful woman at his side. Good advertising is aspirational for the target audience.

jkm7680 > Matt Nichelson 10/11/2016 at 21:15

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bwahahahahaha

HFV has no HFV. But somehow has 2 motorcycles > RyanFrew 10/11/2016 at 21:36

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The exact reason why older people bought Scions, not the 22 yr olds they were made for.

IanZ - limited-slip indifferential > TheHondaBro 10/11/2016 at 21:45

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The main reason I don’t want a Cruz is because it’s a Cruze.

IanZ - limited-slip indifferential > Land_Yacht_225 10/11/2016 at 21:49

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Hey it’s Jon Batiste! Interesting that the C&D article didn’t mention his name or the other artists’. The young people in the advert is weird since they’re definitely not the target market. Ryan Frew below said it best, though. Old people don’t want to buy a car that would be marketed to old people.

Phatboyphil > Land_Yacht_225 10/11/2016 at 21:49

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What if they have hip, trendy, youngins in ads these days because their after old ppl who want to feel hip and trendy?

This comment started of as a joke but now I’m convinced that’s the case :/

Vicente Esteve > Land_Yacht_225 10/11/2016 at 21:52

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I Saw this in the morning and thought exactly the same. These are the LAST type of people who would buy a Lincoln Continental and that I would want to be assosiated with if I drove one (Which I wouldn’t mind at all).

Lincoln, the Continental needs evil.

E90M3 > HFV has no HFV. But somehow has 2 motorcycles 10/11/2016 at 21:59

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I think it’s cause Scion’s marketing team didn’t realize they should have been marketing them a blank canvas for stance nation, the drifters, or ricers.

Jordan and the Slowrunner, Boomer Intensifies > RyanFrew 10/11/2016 at 22:00

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But Emojis are for everyone!

-GM

Probenja > Vicente Esteve 10/11/2016 at 22:06

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Needs more low and suicide doors:

Vicente Esteve > Probenja 10/11/2016 at 22:07

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Honestly, if the new one had suicide doors it would be getting a lot more attention. Gimmicks attract unbelievably well.

RyanFrew > Jordan and the Slowrunner, Boomer Intensifies 10/11/2016 at 22:22

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Hahaha, those are awful and legitimately for no one.

HFV has no HFV. But somehow has 2 motorcycles > E90M3 10/11/2016 at 22:24

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You forgot ralliests

Dusty Ventures > Phatboyphil 10/11/2016 at 22:30

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And, as Ryan pointed out, you’re right

Daily Drives a Dragon - One Last Lap > E90M3 10/11/2016 at 22:30

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I’m impressed they made it that far out in the snow.

ADabOfOppo; Gone Plaid (Instructables Can Be Confusable) > Jordan and the Slowrunner, Boomer Intensifies 10/11/2016 at 22:41

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“Hey, test subject [value], here is our new car. We’d like you to describe how it makes you feel, but you can only use emojis.”

“Are you for real?”

“Yes.”

“Fuck you. I’m out.”

-That is how that commercial should go.

beardsbynelly - Rikerbeard > TheHondaBro 10/11/2016 at 22:46

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fun fact:

I live pretty close to Yass

https://goo.gl/maps/67iR7R1WLDv

Eric @ opposite-lock.com > HFV has no HFV. But somehow has 2 motorcycles 10/12/2016 at 02:13

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No, that’s because Scion was the cheapest way to get a Toyota and they sold the toaster (seating position is good for people with poor mobility). Also, the kids had no money/jobs, so many were bought by parents for their kids and the rest were bought by retirees on fixed incomes.

Seriously.

Eric @ opposite-lock.com > Land_Yacht_225 10/12/2016 at 02:16

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I’m an old man in a young man’s body, so I really do want a land yacht like this (except it needs to be RWD), but my pocketbook is too weak so even if I had the money I’d end up with an SUV or wagon from someone else.

:-(

Land_Yacht_225 > Eric @ opposite-lock.com 10/12/2016 at 08:41

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You and I are of the same frame of mind. Nothing gets me into more of a lather than being associated with the rest of my generation. If age is a state of mind, I qualify for social security.

I couldn’t afford one, that’s why I bought my S600. I just hate the idea behind the (apparently reverse psychology) advertising.

StndIbnz, Drives a MSRT8 > Land_Yacht_225 10/12/2016 at 08:44

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Wow, both of those ads are painful.....

MontegoMan562 is a Capri RS Owner > Land_Yacht_225 10/12/2016 at 12:12

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In reference to this issue in the other comments:

RWD vs AWD vs FWD should not define the Continental and here’s why-

The Continental is making no attempt to be a sports sedan. It’s a full size luxury sedan. Why does a full size luxury sedan need to be rear wheel drive? It’s about taking you to your destination at the height of luxury not about burnouts. It should be smooth, powerful, and efficient. It’s all of those things.

Lincoln is making zero attempt to market it as a sports sedan so there’s no reason to care about it being FWD. If you want an American sports sedan, call Caddy. They’re not making any attempt to be Caddy.

Caddy is trying to be BMW or Audi, Lincoln is happy to be Infiniti and Acura. It’s just a different mindset, that doesn’t mean it’s wrong.

Textured Soy Protein > Land_Yacht_225 10/12/2016 at 12:13

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What about this lady wearing baggy clothes and hiking shoes?

Land_Yacht_225 > Textured Soy Protein 10/12/2016 at 12:25

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I mean, I’ve seen rich old women dress worse than that. So she’s the only person who frankly belongs next to that car!

But she’s the photographer, so...

Land_Yacht_225 > MontegoMan562 is a Capri RS Owner 10/12/2016 at 12:27

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Hey, my old Conti was FWD. The Northstar Cadillacs I actually wanted instead of a Lincoln were FWD.

The 1970 Eldorado was FWD.

American luxury has a long history of being FWD fabulous.

MontegoMan562 is a Capri RS Owner > Land_Yacht_225 10/12/2016 at 12:28

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So I’m just saying that it’s luxury not sport. It’s an enjoy the ride kind of car. Don’t let FWD chase ya off.